Make Yourself Feel Happier with Retail Therapy


By Presto
17 Mar 2022


 

Feeling down in the slumps? A little retail therapy might just be the pick-me-up that you need! Done in moderation, shopping has psychological benefits that give your brain a much-needed happy boost. So, how does shopping make you feel better?
 

It gives you a sense of control



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Sadness is commonly related to a belief that circumstances, rather than individual autonomy, dictate the outcomes of our lives. However, when we shop, it gives us back a sense of control that'll help us fight our lingering sorrow. Getting exactly what we want when we want it is an effective way to boost our happiness and shopping is a simple way to achieve that. 


It stimulates your senses



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The smell and feel of something new combine to create a new, wonderful experience that distracts us from our current reality. Even though it lasts temporarily, the sensory stimulation can help to reduce anxiety.


Anticipation releases dopamine in your brain



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Your brain releases a hormone called dopamine when you're anticipating a treat or reward — it is a hormone that fills you with a sense of pleasure. It also increases your desire to continually search for things that'll bring you pleasure, which is why retail therapy is a good option for many (as long as it's done in moderation). 


It's a good distraction



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Stepping out of your house and browsing the aisles of your favourite stores can help to distract you from your issues. This works for online shopping as well. Attractive, colourful products might just be what you need to shift your attention away from your sadness.


It helps you to interact with other people




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Sadness is often linked to loneliness, and when you're shopping outside, it gives you a chance to interact with other shoppers or store workers, which in turn helps to give you an emotional uplift.

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